Create a consumer-facing campaign journey that made participation and rewards easy to understand inside WhatsApp.

My role

The journey was planned around simple prompts, clear participation steps and reward mechanics. The structure aimed to reduce friction and help consumers understand what to do next.

What this demonstrates

Journey mapping, conversational UX, reward-mechanic design and collaboration between brand and delivery stakeholders.

This page describes my contribution. Campaign performance figures are not included because verified metrics were not available.